Our Founder and CEO, Susan Wainscott, is an educator by profession with over 25 years of swim teaching experience. As an elementary school teacher with a backyard pool and long summer vacation, she started what became the Swimtastic program in 1996.
Her goal at the time was to earn enough money to pay for a heater for her backyard pool, but a long list of parents who wanted her to teach their children how to swim kept the program going long after the heater was purchased and paid for.
As word spread among parents and demand for classes grew, Susan sought space at local colleges and health clubs with larger pools and additional teachers.
In 2015, Swimtastic Swim School combined with SafeSplash Swim School to create a network of swim schools across the nation. SafeSplash shares the core values of Swimtastic such as warm water pools, professional teachers, and high quality lessons. In addition to dedicated facilities, SafeSplash has partnered with national fitness facilities including L.A. Fitness, City Sports Club, and 24 Hour Fitness, making it likely to find our exceptional services conveniently close to you. For more information on our sister company, visit SafeSplash online by clicking here. To learn more about the Swimtastic Swim School and SafeSplash partnership, click here.
Comfortable Environment is Key
While the larger pools offered more space, they didn't provide the warm, nurturing environment Susan felt was critical to making children comfortable and able to devote their full attention to their lessons. Determined to provide the quality swim lessons children deserve, Susan set out to build a swim school that would cater to their needs.
She started with a specially designed pool, filled it with 90 degree water, then added a custom water slide and palm tree shower to help children overcome their fear of the water. Next, she hired a professional, loving staff to develop each child's self-esteem and love of the water, created small class sizes for individualized attention, and set up a system that makes it easy for parents to register.
And So It Began...
In January 1999, the Swimtastic Swim School opened in Waukesha, Wisconsin, creating a unique market niche and lots of happy families in the process.
Of course, it takes more than a marketplace niche to start a viable business venture - it also takes technical know how. That's where Susan's husband Barrett lent his expertise. With over 20 years of software engineering and program management experience, he designed Swimtastic's exclusive software program, to expedite enrollment, track payments and conduct the effective marketing programs that have enabled continuous business growth.
In October 2000, the Wainscott's opened a second school in Fox Cities, WI, expanding the sought after program to an entirely fresh market of children in need of a fun, effective, creative learning swim lesson curriculum.
Swimtastic at Fox Cities further proved the demand for a swim school designed for children, specializing in swim lessons, with an emphasized focus on the needs of each and every individual. These two schools together paved the way for Swimtastic's franchised facilities to come.
The Franchise Was Born
From day one, Susan and Barrett knew that Swimtastic would become a strong franchise. Founding Swimtastic Corporation, they signed their first Swimtastic franchise locations in 2004 for Omaha, Nebraska and Franklin, Wisconsin, followed by steady growth into additional markets.
Today, with a proprietary curriculum, terrific marketing programs and all the right systems in place to manage the business, they are continuing to share their vision with the world!
Ever consider launching a franchise of your own?
The Franchise Grew
In 2015, the Swimtastic Franchise system combined with SafeSplash Swim School to create a network of swim school opportunities for entrepreneurs across the nation. SafeSplash shares the core values of Swimtastic such as warm water pools, professional teachers, and high quality lessons. In addition to dedicated facilities, SafeSplash has partnered with national fitness facilities including L.A. Fitness, City Sports Club, and 24 Hour Fitness, making it likely to find a business opportunity close to you.
For more information on our sister company franchise opportunities, visit SafeSplash online by clicking here.