When people think about swim lessons, most associate them with small children, which is great since learning skills when young forms habits that continue throughout a lifetime. At Swimtastic Swim Schools, our primary target is to promote water safety in the young and get future generations loving the water. But what we are also seeing in our markets is many adults do not know how to swim. Most of these adults, in the 50 plus segment, cite a bad water experience as a child and have since stayed out of the water due to fear of drowning. Many also never had the opportunity to learn basic swim strokes or competitive strokes when they were younger. Luckily, Swimtastic does provide adult lessons as an ongoing program. We are able to provide our adult students with privacy and the confidence needed to get over years of fear of the water and ensure their water safety.
Excitement grows as we count down to our swim lesson. Suits, caps and goggles on, it’s almost go time! Now we’re ready, moving out to the pool area, trying hard not to run, putting towels down in the dry zone and moving fast to get to our smiling teacher and the warm water.
A recent case study reported in the British Medical Journal and subsequently made into an episode of the BBC documentary series, “The Doctor Who Gave Up Drugs,” describes how a 24-year-old mother eliminated her medications for major depressive disorder and anxiety over a period of four months as she began a program of weekly swimming in cold water. But could cold water swimming really help treat depression?
Streamline Brands is excited to announce the rollout of our enhanced learn to swim curriculum across our family of swim schools: Swimtastic, SafeSplash, and SwimLabs. With a refined emphasis on safety, stroke technique and making swim lessons fun, our enhanced curriculum and true skill progression deliver clear value to students and parents. These attributes, along with our revamped instructor training, teaching aids and technologies, differentiate our swim schools from the rest of the learn to swim market.
“It’s one thing to inspire all these little girls by winning a bunch of medals. That’s easy. But it’s another thing entirely to be an inspiration when things aren’t exactly going your way.”
- Missy Franklin, Relentless Spirit: The Unconventional Raising of a Champion
Few people describe winning a bunch of medals, especially gold medals, as Missy did at the 2012 London Olympics, as “easy.” It’s difficult to win a race at any meet, let alone in the most competitive swim meet in the world. Despite the difficulty and the rarity of winning or setting a record, the swimming world and American culture as a whole glorify winning, setting records, making PR’s, sustaining dominance. A definition of success based on fast times and victories can be seductive but also dangerous to a swimmer’s well-being, as Isabelle Robuck explains in “Defining Success Beyond Fast Times and Medals Just Might Save Your Swimming Career (and Life)”.
On the return to “desk -life” from the “deck-life” after a week in Irvine, CA, watching US Swimming Nationals, I reflected on five life-long and valued lessons that swimming has imparted to me.
SwimSwam interviews an emotional Missy Franklin still determined and focused on Tokyo 2020!
As a 5-time Olympic gold medalist who has broken multiple world records during her swimming career, Missy Franklin has had to face the pressure and expectations that go along with being one of the sport's swimming superstars. It was also her first time swimming in a U.S. meet since 2016. She trained and swam hard but finished at a disappointing 17th and 19th place in the 100 (55.33) and 200 free (1:59.25). In an interview after her races, Missy showed she was not going to let this performance deter her from higher aspirations and displayed a warrior's spirit and an inspiring level of professionalism even through a sometimes shaky voice.